![PDF] Sales and marketing resistance to Key Account Management implementation: An ethnographic investigation | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f17e72d527f7018d1e5a5067ae31b3ab39c80056/17-Figure1-1.png "PDF] Sales and marketing resistance to Key Account Management implementation: An ethnographic investigation | Semantic Scholar")
PDF] Sales and marketing resistance to Key Account Management implementation: An ethnographic investigation | Semantic Scholar
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What is Key Account Management? [+ Checklist]
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